How it came to be...

Alabaster Peacock is the creative vision of Olga Daniel—a designer, entrepreneur, and lifelong curator of the beautifully unexpected. With a rich background in graphic design, fashion, retail, and motorsports culture, Olga brings a distinctive blend of artistry and edge to everything she shapes. Her professional experience includes designing for iconic fashion brands like Ralph Lauren, Lucky Brand, and Harley-Davidson, as well as launching her own labels, Girls Gone Biker and BandanaLove.

Olga’s eye for vintage and one-of-a-kind finds was shaped early on by her mother, an artist and homemaker with a natural talent for reinvention. She often transformed the ordinary into something imaginative, and together they explored thrift stores—salvaging, repurposing, and filling their home with antiques and character-filled pieces. That early exposure instilled in Olga a deep appreciation for craftsmanship, history, and the beauty found in imperfection.

Alabaster Peacock is the natural culmination of Olga’s journey—a place where her love for storytelling, design, and timeless style converge. Influenced by her bohemian tendencies, hands-on retail experience, and eclectic creative background, the shop is a curated space for those who value authenticity, individuality, and a little bit of magic in the everyday.